Movielogr
The Final Copy of Ilon Specht (2024)
Directed by Ben Proudfoot
Overview
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic “Because I’m Worth It” slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
Length 18 minutes