Movielogr
Point of View: A Retrospective of Joe Sedelmaier (2009)
Directed by Marsie Jacober Wallach
Overview
As one of his generation’s quintessential Mad Men, television commercial director Joe Sedelmaier’s work was iconic, dynamic, and instantly recognizable—some twenty to thirty years later, people are still wondering ‘Where’s the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy’s, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the ‘70s and ‘80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Length 42 minutes
Actors
Joe Sedelmaier | Mike Plante | Charles Mulvehill | John Moschitta Jr. | Trevor Groth | Bob Garfield | Cliff Freeman | Tim Delaney | John Deighton | Lee Clow | John E. Kelly | Dick Boyell