This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM’s chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.
Length 11 minutes
Ann Morriss | Naomi Childers | George Lessey | May McAvoy | Adrian | Lew Ayres | Lionel Barrymore | Wallace Beery | Bruce Cabot | Claudette Colbert | Joan Crawford | Nelson Eddy | Clark Gable | Greta Garbo | Judy Garland | Fay Holden | Marsha Hunt | Hedy Lamarr | Vivien Leigh | Myrna Loy | Jeanette MacDonald | Fredric March | Chico Marx | Groucho Marx | Harpo Marx | Ilona Massey | Frank Morgan | Maureen O'Sullivan | Laurence Olivier | Cecilia Parker | Eleanor Powell | William Powell | Mickey Rooney | Rosalind Russell | Ann Rutherford | Norma Shearer | Ann Sothern | James Stewart | Lewis Stone | Robert Taylor | Spencer Tracy | Johnny Weissmuller | Robert Young | Frank Whitbeck | Greer Garson | Margaret Sullivan