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Bris Soap Commercials (1951)

Directed by Ingmar Bergman

Overview

n 1951 there was a conflict in the Swedish film industry. The production companies had declared a ban on filming in protest against the high rate of tax on entertainment. Recently remarried, Ingmar Bergman, found himself with three families to support, and his contract with the Gothenburg City Theatre had expired. In order to earn any income whatsoever that year, he agreed to direct nine commercial for Bris soap on behalf of Swedish Unilever. It seems more than a coincidence that Sweden’s most famous film director should be the one to take the country’s advertising to a higher plane: the Bris films were the most lavishly funded that the country had ever seen.

Length 2 minutes