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"Transformations" Nike Air 180 (1990)
Directed by David Cronenberg
Overview
Nike’s groundbreaking media campaign for the Air 180 included a series of TV advertisements created by Industrial Light & Magic and directed by cinematographer Caleb Deschanel, animator Guido Manuli, art director Eiko Ishioka and David Cronenberg. In Cronenberg’s otherworldy “Transformations,” an insectoid creature inside a giant, egg-shaped pod is transformed into a human by the magic of a Nike shoe.
Length 1 minutes