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Towards a Dream in the USA ()

Directed by Terrence Malick

Overview

As part of an enduring journey exploring dreamlike landscapes around the globe, Louis Vuitton lands in the USA for the latest chapter of its ongoing campaign. In a series of chapters thus far spanning Iceland, Greece, Jordan and France, this latest campaign touches down in wild surroundings of New Mexico and Texas where the iconic Louis Vuitton trunk acts as an imaginary vessel from which a young boy and his band of friends set out on an adventure. Photographer Viviane Sassen captures whimsical shots depicting the unbridled imagination of youth. In White Sands, New Mexico and the wilderness outside of Austin, Texas, perspectives are played with, shadows enlivened, and nature harnessed.

Length 3 minutes