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L'Âge d'or de la pub (2023)

Directed by Matthieu Jaubert

Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Actors

Thierry Ardisson | William Leymergie | Alex Metayer | Jacques Duby | François Berléand | Jean Becker | Lucas Mongenie | Maurice Lévy | Marie-Pierre Casey | Guillaume Gallienne | Michèle Laroque | Étienne Chatiliez | Didier Bénureau | Daniel Prévost | Christophe Salengro | Patrick Sébastien | Coluche | Dominique Farrugia | Chantal Lauby | Alain Chabat | Jamel Debbouze | Michel Leeb | Pierre Desproges | Patrick Bouchitey | Thierry Le Luron | Gérard Jugnot | Marie-Anne Chazel | Thierry Lhermitte | Christian Clavier | Michel Blanc | Valérie Mairesse | Alice Sapritch | Chantal Ladesou | Muriel Robin | Claire Nadeau | Josiane Balasko | Dominique Lavanant | Anne Roumanoff | Valérie Lemercier | Marcel Bleustein-Blanchet | Lalo Schifrin | Robert Palmer | Claude Brasseur | Maurice Chevalier | Richard Anthony | Dalida | Gilbert Bécaud | Sacha Distel | Nana Mouskouri | Charles Aznavour | Serge Gainsbourg | Lio | Carlos | Julien Clerc | Sandy Stevenson | Richard Gotainer | Emma de Caunes | Thierry Redler | Georges Pompidou | Roger Gicquel | Mireille Mathieu | Jean-Marie Boursicot | Louis de Funès | Sophie Daumier | Guy Bedos | Alain Delon | Sophia Loren | Anna Karina | Romy Schneider | Isabelle Adjani | Marlène Jobert | Sylvie Vartan | Emmanuelle Béart | Jane Birkin | Anne Parillaud | Jacques Villeret | Johnny Hallyday | Eddy Mitchell | Véronique Genest | Véronique Jannot | Sophie Marceau | Carole Bouquet | Vanessa Paradis | Jean-Paul Goude | Catherine Deneuve | Bruno Masure | Patrick Ponsolle | Gérard Depardieu | Ridley Scott | Bernard Blier | Bertrand Blier | Bernard Tapie | Salvador Dalí | Diego Maradona | Pelé | Michel Platini | Alain Giresse | Alain Prost | Dominique Rocheteau | Zinedine Zidane | Guy Roux | Jean-Pierre Papin | Eric Cantona | Joël Cantona | Roger Carel | Benjamin Rabier | Fernandel | André Aubert | House Peters Jr. | Marcel Philippot | Jeanne Marie Le Calvé | Bernard Pivot | Grace Jones | Philippe Castelli | Alain Valentini | Jacqueline Sag | Stéphane Collaro | Françoise Nicod | Claude Évin | André Santini | François Grussenmeyer | Clémentine Célarié | Carlos Monzon | Marine Delterme | Adriana Karembeu | Jean-Marie Bigard | Claude Piéplu | Patrick Dupond | Dominique Besnehard | Bruno Carette | Maïté | Francis Lemarque | Jacques Séguéla | Raymond Depardon | Georges Lautner | Marie-José Pérec